MAX Frank online catalog – always up to date with the crossbase PIM solution.

The usability was always a definite goal for our new online catalog: product search, results and comparisons should all be achieved as easy as possible. With the product data and relationships from the crossbase solution, we ensure that users can quickly and accurately determine the optimal product for their needs.

Julia Multhammer
Marketing Officer | Marketing Professional, Max Frank GmbH und Co. KG

For more than half a century MAX FRANK has been developing, producing and selling a large number of proven products for concrete and reinforced concrete construction. With a technically sophisticated and intensive integration of industrial production, high-quality products and a wide range of services, the company reliably supports its customers in all construction phases.

Recently, the company published its new online catalog, which was completely set up with the crossbase modules. All sales-relevant product information, such as item numbers, images, descriptions, as well as technical and logistical data, is provided directly from crossbase's PIM system. Changes to the product data can be transferred to external systems at a given moment’s notice. This ensures that the data is always up to date.

The online catalog is available in German and English, displaying the items for the German assortment. Further country-specific assortments and languages will follow. The translation process is also fully covered by crossbase translation management. This standardizes processes and ensures high quality product information in all languages.